How Vendors Should Evolve Their Virtual Event Platforms
The following is a collaborative posting by Miguel Arias, Steve Gogolak and Dennis Shiao. Content creation and collaboration was facilitated by a PBworks wiki – the wiki page can be found here:...
View ArticleWhat “Inside Apple” Teaches You about Product Marketing and Product Management
Introduction While reading “Inside Apple,” Adam Lashinsky’s book about “how America’s most admired – and secretive — company really works,” Apple Computer became the most valuable U.S. company in...
View ArticleHow to Do Product Marketing Without Marketing Your Product
Introduction It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They...
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