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How Vendors Should Evolve Their Virtual Event Platforms

The following is a collaborative posting by Miguel Arias, Steve Gogolak and Dennis Shiao. Content creation and collaboration was facilitated by a PBworks wiki – the wiki page can be found here:...

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What “Inside Apple” Teaches You about Product Marketing and Product Management

Introduction While reading “Inside Apple,” Adam Lashinsky’s book about “how America’s most admired – and secretive — company really works,” Apple Computer became the most valuable U.S. company in...

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How to Do Product Marketing Without Marketing Your Product

Introduction It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They...

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